Education
Health
Aayush Wellness Launches Calcium and Vitamin Supplement, Enters $16.3 Billion Bone & Joint Health Segment
Mumbai (Maharashtra) [India], October 20: Aayush Wellness Limited, an integrated healthcare company, has expanded its nutraceutical portfolio with the launch of Aayush Calcium Vitamin Tablets, a scientifically advanced formulation designed to address India’s calcium and vitamin deficiencies.
The launch marks the company’s entry into the bone and joint health segment, estimated at $16.3 billion, and strengthens its presence in the dietary supplements market, valued at $178 billion.
The supplement combines calcium citrate and vitamin D2 to support calcium absorption and bone mineralisation. It also contains magnesium and zinc to support muscle function and joint support, along with folic acid, which contributes to healthy cell renewal and metabolic balance. The formulation aims to help address nutritional gaps and support bone strength, mobility and musculoskeletal health.
Commenting on the launch, Kashiram Jadhav, Director of Aayush Wellness Limited, said, “As India faces widespread calcium and vitamin deficiencies, our entry into this category is aligned with an important consumer health need. Aayush Calcium Vitamin Tablets are part of our focus on preventive healthcare and science-backed nutritional solutions. The category also presents opportunities for growth as consumers become more conscious of their nutritional needs and long-term wellbeing.”
India faces one of the world’s highest rates of Vitamin D deficiency, affecting up to 80-90% of the population and impacting bone health due to poor calcium absorption. Over 50% of the adults have inadequate calcium intake and face the risk of weakened bones. The dual deficiency of vitamin D and calcium can lead to severe health repercussions, including muscle spasms, fatigue, and increased joint problems across age groups.
As consumer awareness of preventive healthcare continues to grow, Aayush Wellness remains committed to expanding its nutraceutical portfolio with products that address everyday health and nutritional needs.
Business
Ivana Jewels Expands Festive Footprint with New Ludhiana Store, Bringing Lab-Grown Diamonds and Polki to Punjab
Ludhiana (Punjab) [India], October 20: With successful store launches in Surat, Noida, Nagpur, Mumbai, Delhi, Mohali, Ahmedabad, Pune, Hyderabad, Thane and Jaipur, Ivana Jewels continues to expand its presence in India’s premium jewellery market. The Ludhiana store is one of five new showrooms the brand is opening this festive season under its “Season of Sparkle by Ivana” campaign, alongside Jaipur, Siliguri, Hisar and Bengaluru. Ludhiana, known for its vibrant wedding and gifting culture and growing appetite for contemporary luxury, is a natural next step in the brand’s journey of blending tradition with modern design.
Ivana Jewels, known for redefining fine jewellery with its signature lab-grown diamond and Polki creations, is set to host an exclusive press conference in Ludhiana on 18th October 2026, from 12:00 PM to 01:00 PM, at Commercial Building 194–R, Shop no. 4, Model Town, Ludhiana. The event will formally announce the brand’s upcoming store at the Ivana By Jindal store, Commercial Building no. 194–R, Shop no 4, Model Town, Ludhiana, Punjab – 141002, its 14th outlet in India and its second in Punjab after Mohali, and offer a first glimpse into what Ludhiana can expect from Ivana’s world of certified luxury.
Ivana Jewels has earned admiration from several eminent personalities. Actress Mouni Roy has been the face of the brand as its Brand Ambassador. The Noida store was graced by Savitri Jindal, Chairperson of the OP Jindal Group, while Union Minister Nitin Gadkari inaugurated the Nagpur store, and MP C.R. Patil inaugurated the Ahmedabad store.
Olympic medallist Saina Nehwal, actress Amrita Rao, Ramesh Agarwal (Founder of Agarwal Packers and Movers), and many other figures from business, politics and entertainment have also expressed their appreciation for the brand’s certified craftsmanship and transparent practices.
Ayushi Jindal, Co-founder of Ivana Jewels, shared her thoughts ahead of the press conference: “Ludhiana celebrates jewellery like few cities do – every wedding, every festival, every milestone. As we prepare to open our store here, we look forward to bringing Punjab a new kind of fine jewellery: certified lab-grown diamonds and Polki that carry the same beauty as natural, at a far more accessible price.”
At the press conference, members of the media will get insights into the brand’s design philosophy, its lab-grown Polki craft and details about the upcoming store experience. The event will also include media interactions, brand storytelling, and high tea.
Founded by the Surat-based Jindal Group, Ivana By Jindal is known for its IGI/SGL-certified lab-grown diamonds, BIS-hallmarked 9kt, 14kt and 18kt gold, and a seamless shopping experience backed by customer-friendly exchange and lifetime buyback policies. With each store, the brand brings its promise – The New Forever – closer to homes across India.
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