Education
Health
’70–80% of Medical Issues Don’t Need Hospitalization’ — Ashish Srivastava’s Visionary Day-Care Model
Director, KRA Healthcare
Healthcare has a peculiar way of exposing the cracks beneath even the most well-planned urban lifestyles. Gated communities may have surveillance systems, security personnel and world-class amenities, yet when a medical emergency strikes, preparedness often gives way to panic. It is this overlooked reality that has shaped KRA Healthcare‘s community-first approach under the leadership of its Founder, Ashish Srivastava. In an insightful conversation with journalist Sweta Singh, Srivastava speaks about the philosophy behind KRA Healthcare, the vision driving its Emergency Health Desk initiative, and why the future of healthcare lies not merely in treating illness, but in building resilient, medically prepared communities where timely intervention can make all the difference.
Q: Sir, thank you for sharing your time with us today. Can you tell us about KRA Healthcare and what inspired you to start this journey?
Ashish Srivastava:
KRA Healthcare was established with a simple vision—to make quality healthcare affordable, accessible, and accountable for every family. During my years in the corporate sector and social service, I witnessed many people struggling to receive timely medical care, especially during emergencies. This inspired me to build a healthcare system that doesn’t just treat illness but supports families throughout their healthcare journey.
Q: You have spent many years in corporate leadership. What inspired you to move into healthcare?
Ashish Srivastava:
For more than two decades, I worked in corporate management while actively participating in social welfare initiatives. During this period, I realized that healthcare is not just about hospitals—it’s about timely guidance, prevention, and access. Many medical emergencies become serious simply because help arrives too late. That realization motivated me to establish KRA Healthcare with a patient-first philosophy.
Q: KRA Healthcare is a multispeciality day-care centre. What makes your healthcare model different?
Ashish Srivastava:
We strongly believe that nearly 70–80% of medical conditions can be effectively managed through a well-equipped multispeciality day-care centre without unnecessary hospitalization. Hospital admissions should be reserved for critical cases. Our focus is preventive healthcare, specialist consultation, diagnostics, physiotherapy, mental healthcare, pharmacy, and coordinated treatment under one roof.
Our objective is to reduce unnecessary medical expenses while ensuring patients receive quality treatment at the right time.
Q: Recently, people have been talking about your Emergency Health Desk initiative. What exactly is it?
Ashish Srivastava:
The Emergency Health Desk is one of our most important community healthcare initiatives.
Today, residential societies have CCTV cameras, security guards, maintenance staff, and fire safety systems—but when a resident suddenly suffers a heart attack, stroke, fall, severe injury, or any other medical emergency, there is often no organized medical response mechanism.
Our Emergency Health Desk bridges that gap.
It acts as a dedicated healthcare coordination system inside the society that helps residents receive immediate medical guidance, ambulance coordination, hospital assistance, emergency support, and follow-up care. It is particularly valuable for senior citizens, children, pregnant women, and patients suffering from chronic illnesses.
Because during an emergency, every minute can save a life.
Q: Why do you believe every residential society should have an Emergency Health Desk?
Ashish Srivastava:
Modern societies invest heavily in infrastructure and security, but healthcare preparedness is often overlooked.
Medical emergencies occur without warning. Families frequently don’t know whom to contact, which hospital to visit, or how to arrange timely medical assistance.
An Emergency Health Desk provides residents with:
- Faster emergency response coordination
- Medical guidance during critical situations
- Ambulance and hospital coordination
- Support for senior citizens living alone
- Preventive health awareness programmes
- Better community health management
Healthcare should begin before reaching the hospital—not after.
Q: Will every society automatically receive this service?
Ashish Srivastava:
No. We strongly believe in transparency and community participation.
The Emergency Health Desk will be established only after approval by the Society’s Managing Committee and the General Body/AGM, in accordance with the society’s rules and regulations.
Our team first presents the complete proposal, explains the benefits, operational process, responsibilities, and commercial model. Only after formal approval do we implement the service.
We want every resident to feel confident that the initiative has been introduced with complete transparency and collective consent.
Q: Can you tell us about the One Family One Card (Family 360 Plan)?
Ashish Srivastava:
The Family 360 Plan has been designed to make quality healthcare affordable for every family.
For ₹20,000, members receive healthcare benefits worth ₹30,000 along with specialist consultations, discounts on diagnostics and medicines, complimentary health sessions, priority appointments, accident insurance benefits, and preventive healthcare support.
Our objective is simple—families should never delay treatment because of financial concerns.
Q: KRA Healthcare has been actively involved in community healthcare. Tell us about your social initiatives.
Ashish Srivastava:
Community healthcare has always been our priority.
We are proud to have served the National Association for the Blind (Dwarka) and worked with Rotary organizations on various healthcare initiatives. Our team regularly organizes awareness programmes, preventive health activities, senior citizen support initiatives, and community outreach services.
Healthcare should not be confined within hospital walls—it should reach every community.
Q: What message would you like to share with the residents of Dwarka?
Ashish Srivastava:
Healthcare is no longer just about treatment—it is about preparedness, prevention, and timely response.
Our vision is to build healthier residential communities where every family has quick access to quality healthcare whenever they need it.
Through our Emergency Health Desk initiative, Family 360 Membership, and multispeciality healthcare services, we hope to make quality medical care more accessible, affordable, and dependable.
Together, with the support of RWAs, residents, and community leaders, we can create safer and healthier neighbourhoods for everyone.
Why Every Society Needs an Emergency Health Desk
Key Benefits
- 24×7 Emergency Coordination Support
- Ambulance Assistance
- Hospital Coordination
- Senior Citizen Emergency Care
- Emergency Contact Management
- Preventive Health Awareness Sessions
- Health Records & Referral Support
- Priority Healthcare Assistance
- Community Health Programmes
- Resident Healthcare Guidance
For more information, visit: www.krahealthcare.com
Business
Ahead of MILT Congress 2026, Global Industry Leaders Reveal the Trends Reshaping MICE and Luxury Travel
Panaji (Goa) [India], July 15: As the 13th Annual MICE India & Luxury Travel (MILT) Congress prepares to welcome the world’s leading corporate travel buyers, hospitality brands, tourism boards and event professionals to ITC Grand Goa, a Luxury Collection Resort & Spa on 23–24 July 2026, one message is emerging loud and clear—the future of MICE and luxury travel will be defined by experiences, trust and meaningful partnerships rather than transactions alone.
With over 150 high-value Indian corporate buyers and 40+ global travel and hospitality brands, the MILT Congress continues to serve as one of the industry’s most influential B2B platforms for discovering the trends shaping tomorrow’s outbound travel landscape from Indian corporates and luxury travelers.
Ahead of the event, confirmed speakers and partners have shared their perspectives, highlighting five major shifts transforming the industry.
Destination Experiences with Purpose
As destinations evolve to meet the expectations of modern travellers, authenticity, innovation and strategic partnerships are becoming key differentiators.
Sahl Dudin, Managing Director of Ayla Oasis, believes destinations must stand apart through authentic cultural engagement, describing Ayla as “a unique destination offering a diverse range of experiences, enriched by a distinctive blend of local authenticity and cultural engagement.” He further adds “Jordan’s rich culture and diversity make it a truly distinctive destination, and we believe Jordanians are uniquely positioned to deliver authentic and meaningful experiences. As a result, we place strong emphasis on the human touch and local authenticity to create memorable journeys that resonate with modern travelers.”
Udit Mathur, Deputy General Manager – Business Promotion, Corporate Planning Division at JTB Asia Pacific Headquarters, reflects on the industry’s changing dynamics, noting that “one of the most important shifts we are making is moving from being an execution partner to becoming a strategic solutions provider,”
Emre Aktas, Assistant Director of Sales at Baku Boulevard Hotel Company, observes that “perhaps the biggest shift has been from purchasing a product to investing in an experience,” and Elman Mammadov, Head of Business Events at Azerbaijan Tourism Board, adds that destinations must combine world-class infrastructure with authentic experiences, positioning Azerbaijan as an ideal choice for the evolving expectations of Indian travellers.
Experience Over Execution
The industry’s focus has moved beyond delivering seamless events to creating purposeful, personalised experiences that generate measurable business impact.
Anjali Chugh, Assistant Vice President – Marketing & Brand Experience at Nuvama Group, believes “every touchpoint today must be more personalised, measurable and aligned with business objectives”, while Kaival Patel, Founder & Managing Director of Absolute Group of Companies and Advisory Board Member at MILT Congress, says “experience-led journeys, authenticity and flawless execution have become the new benchmarks of value”. Sunil Sharma, Corporate Administrative Support Services Head at Ancalima& BION, adds that “memorable journeys are those that align organisational values with individual experiences, creating stronger engagement”.
Technology is Enhancing, Not Replacing, Human Experiences
Artificial intelligence and digital innovation are enabling smarter, more personalised journeys while allowing businesses to deliver greater value.
Santosh Kumar, Regional Head, South Asia at Booking.com, highlights that “82% of Indian travellers now intend to extend business trips for leisure, while 97% plan to use AI during their leisure travel”.
Pradeesh David, Assistant Director of Sales at Brennia Kottefaru, highlighted the operational shift, revealing that the Maldives resort is launching a new mobile application under its “Tech, AI & Green Initiative.” He added that today’s Indian traveler prioritizes “value-driven luxury” and “fast, seamless digital communication” over standard amenities.
Luxury is Becoming More Meaningful
Luxury is no longer measured by extravagance alone but by authenticity, intention and emotional connection.
According to Devanshi Patel, Founder of Shreem Events, “today’s luxury lies in immersive experiences that feel personal and purposeful”, while Kalpesh Bhutta, Founder & Principal Consultant of Harmony Tours, observes that “discerning travellers now prioritise memorable experiences before comfort and logistics”.
Trust is the New Currency
As expectations around safety, transparency and reliability continue to evolve, trust is becoming just as important as exceptional service.
Rekha Gairola, Director – Global Safety & Security at Adobe, believes “the industry’s greatest shift is moving from delivering remarkable experiences to delivering trustworthy ones, reinforcing that confidence has become an essential part of the traveller journey”.
Taken together, these perspectives, spanning corporate travel heads and event professionals to global hospitality brands and destination boards, reflect the central premise on which MILT Congress was built: that India’s MICE and luxury travel buyers are seeking strategic partners capable of delivering innovation, personalisation and long-term value.
With over 2,000 pre-scheduled one-to-one meetings expected at ITC Grand Goa on 23–24 July 2026, the 13th Annual MILT Congress in partnership with Sands Resorts Macao as Platinum Partner and Discover Moscow as Destination Partner continues to position itself as the definitive deal – making platform where these conversations translate into real business outcomes for MICE and luxury travel.
For more information, please visit https://miltcongress.com/
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