Education
Health
After 40, Your Body Changes Fast: Here’s What Livlong 365 Doctors Say You Must Track Every Year
New Delhi [India], October 21: Forty isn’t a dramatic turning point on its own, but it’s roughly where several slow-moving changes in the body start showing up on paper before they show up as symptoms. Blood pressure creeps, bone density starts to dip, near vision blurs, and nutrient levels quietly fall, all without necessarily feeling like anything at all. Livlong 365 breaks down what’s actually worth tracking annually once you cross 40, and why “I feel fine” isn’t the same as “I’m fine.”
Blood Pressure and Blood Sugar: The Two Silent Movers
India’s disease burden data makes the case bluntly. According to a national ICMR-INDIAB study mentioned in a 2026 epidemiology publication, hypertension prevalence among Indian adults stands at 35.5% while diabetes prevalence is at 11.4%, with a further 15.3% in the pre-diabetic spectrum, meaning that nearly half of all Indian adults fall on this spectrum without being aware of it.
- Both conditions are usually symptomless in early stages; the only way to catch them is a basic BP check and fasting/HbA1c blood test, done annually rather than “when something feels off.”
- A 2025 National Statistical Office survey found cardiovascular disease hospitalisation touching 13.9% of people aged 45–59 and 7.3% of those aged 30–44 in a single year, evidence that cardiac risk is no longer a “60-plus” concern.
Heart Health: Why the Age of Onset Is Shifting Younger
A late-2025 nationwide survey of nearly 300 Indian cardiologists found that three in four cardiologists now see most of their heart patients under age 50, with over a third reporting cardiac patients as young as 31–40, and pointed to how often early red flags like breathlessness or fatigue get missed or brushed off.
- An annual lipid profile, ECG, and blood pressure check from 40 onward is the baseline most cardiologists now recommend, rather than waiting for chest pain to prompt a visit.
- The same survey found treatment costs have risen nearly 65% in five years, another reason catching risk factors early, while they’re still manageable with lifestyle changes, matters financially as much as medically.
Bone Density: Especially for Women Approaching Perimenopause
Bone loss accelerates well before most people think to check for it. An Indian research conducted recently that investigated postmenopausal women revealed that only 18% of them had a normal bone density measurement, while 44.7% registered as having osteopenia and 37.5% suffered from osteoporosis – which is such a situation that even a slight bump could result in a fracture.
- Clinical guidance in India recommends opportunistic bone density screening for asymptomatic women starting at 40, not waiting until after menopause is complete.
- Men aren’t exempt either; bone loss in Indian men shows a steady rise from the 40s onward, just at a slower rate than in women.
Eyes: Presbyopia Isn’t Optional Aging, It’s Trackable
Declining ability to see things up close (presbyopia) is another common and neglected post-40 change. According to national statistics, around one-third of Indians aged above 30 years have presbyopia that is not treated with any corrective methods, which means that about 170-180 million people in India are actually changing the position of their phone rather than getting checked.
- An annual eye exam after 40 does double duty, correcting near vision and screening for early cataract or glaucoma, both of which become more common in this decade.
Nutrient Levels: Vitamin D and B12 Deficiencies Are Common, Not Rare
A 2025 report from the Indian Council for Research on International Economic Relations found that one in five Indians is Vitamin D deficient — a number that climbs further in urban, indoor-heavy lifestyles typical of the post-40 working years. B12 deficiency, tied to fatigue, memory issues, and nerve symptoms, is similarly widespread and easy to miss without a blood test.
- A simple annual Vitamin D and B12 panel can catch deficiencies before they show up as fatigue, brain fog, or bone pain that gets wrongly chalked up to “just aging.”
Cancer Screenings Worth Starting in This Decade
Screening timelines shift meaningfully after 40:
- Breast cancer: Growing global evidence now supports starting mammography conversations at 40 rather than waiting until 50, given better outcomes when cancers are caught before symptoms appear.
- Oral cancer: Particularly relevant in India given tobacco, gutka, and betel-nut use, a simple visual screening by a doctor is quick and often skipped only because it’s not painful enough to prompt a visit.
- Colorectal cancer: International guidelines have moved the recommended starting age down to 45 amid rising cases in younger adults, a useful marker for when to start the conversation with a doctor.
Dr. Sonal Mhatre, Senior Manager – Clinical Operations, says, “The tests I recommend after 40 aren’t really about finding something wrong; they’re about catching a trend before it becomes a diagnosis. Blood pressure, sugar, bone density, vitamin levels– none of these announce themselves early. That’s exactly why they need to be checked on a schedule, not on a symptom.”
Making the Annual Check-Up Less of a Hurdle
Livlong 365 frames these check-ups as a decade-specific checklist rather than a vague “get healthy” message:
- Bundling the above tests into a single annual preventive health package rather than treating each as a separate, easy-to-postpone errand
- Making OPD consultations and diagnostic testing accessible enough that an annual check-up doesn’t require a full day off work
- Framing this decade’s check-ups as course correction, not crisis management — most of what shows up at 40 is manageable if caught early
Turning 40 doesn’t change things overnight, but regular tests and check-ups can help you stay one step ahead, before any health concern gets worse.
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Business
VMS Events goes Global, unveils new brand identity
From Experiences to Integrated Brand Growth: VMS events, part of VMS Group strengthens its domestic operations, launches a new identity and brings events, activations, technology-led experiences, merchandising and full-funnel marketing under one integrated platform.
New Delhi [India], October 24: VMS Events, part of VMS group, unveils new brand identity, and kicks off major growth initiatives as it expands its capabilities. With the domestic presence now present across 6 cities in India, VMS establishes its first international office in London This transformation reflects VMS Group’s ambition to build a globally connected, integrated marketing organisation capable of supporting brands across markets and touchpoints.
Founded in 2010, VMS events began its journey as an events and experiential marketing company. Over the years, the business and the company presence has steadily expanded beyond traditional events into brand activations, live experiences, technology-enabled engagement, consumer outreach, retail initiatives and integrated campaign execution.
The company has built a diverse portfolio with experiences across all key sectors including technology, Alcobev, FMCG, financial services, automotive & consumer electronics
Its client roster includes leading brands such as HP, Intel, AMD, PepsiCo, , HDFC Bank, American Express, Pernod Ricard, Beam Suntory, Diageo, Phillip Morris India, Dabur, Maruti Suzuki Motors, Mankind Pharma, Nestle and many more.
A New Identity for a Broader Vision
The new VMS Events identity has been designed to reflect the organisation’s transformation from an events-led company into a broader integrated marketing and brand-experience business.
The refreshed logo and visual language will be progressively introduced across VMS Group’s companies, offices, digital platforms, corporate communication, marketing assets and client-facing touchpoints.
While the new identity presents a sharper and more contemporary expression of the business, it retains the experience and credibility built by VMS over its journey since 2010.
Pradeep Sharma, Founder and Chairman, VMS Group, said:
“VMS Group represents the next chapter of a journey we began in 2010. What started as an events and experiential business has today evolved into a much broader integrated sales & marketing organisation. Our new name, logo and brand identity reflect not only how far we have come, but also the scale of our ambition for the future.”
He added:
“As we strengthen our domestic presence with larger offices and expanded capabilities across India, our London office marks an important step towards building a stronger international footprint. We are bringing creativity, technology, experiences, merchandising and integrated marketing together under one unified platform so that we can support brands more seamlessly, both in India and across international markets.”
Four Integrated Capabilities Under VMS Events
Under its new identity, VMS Events will bring together four core service areas:
Activations,Events and MICE
Brand activations, corporate events, product launches, conferences, exhibitions, consumer outreach programmes and large-format experiences designed to create meaningful engagement between brands and audiences.
Tech-Led Experiences
Interactive, immersive and technology-enabled solutions that use digital innovation to create stronger and more memorable engagement across physical and digital environments.
Merchandising
Brand merchandise and retail-led solutions designed to extend brand visibility, strengthen consumer connections and create engagement beyond individual campaigns or events.
Full-Funnel Marketing
Integrated marketing solutions spanning strategy, creative communication, campaign execution, consumer engagement and measurable outcomes across different stages of the customer journey.
By bringing these capabilities together, VMS Events aims to provide brands with a more connected operating model that integrates strategy, creativity, technology, production, experiences, retail visibility and marketing execution within one collaborative ecosystem.
Strengthening the Domestic Footprint
Alongside the rebranding of VMS Events, VMS Group is increasing its investments and focus in establishing Buzybug (in house mar tech company) and Gurmyst (sales arm focusing towards SMB and Govt) while strengthening its infrastructure in India through larger offices and expanded operational capabilities The domestic expansion is designed to support the company’s growing team while strengthening its creative, technological and execution capabilities.
The expanded infrastructure will also give VMS Group greater capacity to manage larger and more integrated mandates spanning multiple disciplines, markets and consumer touchpoints.
The company sees India continuing to play a central role in its growth strategy, both as a major market for brand engagement and as an execution and capability hub supporting domestic and international assignments.
London Office Marks VMS Group’s First International Expansion
A key milestone in the company’s transformation is the establishment of its first international office in London.
The London presence will enable VMS Group to explore international partnerships, develop cross-border opportunities and connect the company’s execution capabilities in India with brands and opportunities across the UK and other international markets.
The office is also expected to strengthen VMS Group’s ability to support Indian brands looking to expand internationally, while providing global organisations with access to an experienced marketing and execution partner in India.
Commenting on the international expansion, Pradeep Sharma, Founder and Chairman, VMS Group, said:
“London gives us an important gateway into international markets while allowing us to build on the execution strength we have developed in India. Our objective is to create an organisation that can think globally, collaborate across markets and execute locally with equal strength. As our clients become increasingly international in their outlook, we want VMS Group to be able to grow alongside them.”
Building a Globally Connected Marketing Platform
The transition to VMS Events represents more than a corporate rebranding.
It reflects the company’s broader strategy of creating an integrated platform where multiple marketing disciplines can work together to deliver more consistent and connected brand experiences.
With its strengthened domestic infrastructure, international presence, refreshed brand identity and expanded capabilities, VMS Events intends to increasingly work across mandates that require a combination of experiential marketing, technology, creative execution, merchandising, retail engagement and full-funnel marketing.
The company will continue to build capabilities across strategy, design, technology, communication and production while exploring collaborations and partnerships that strengthen its ability to service clients across geographies.
About VMS Events
Founded in 2010 ,VMS Eventsis an integrated marketing and brand-experience company offering activations and events, tech-led experiences, merchandising and full-funnel marketing solutions.
VMS events brings together strategists, designers, technologists, communicators and production specialists to develop innovation-led solutions for brands across industries.
Having worked with leading organisations across technology, FMCG, financial services, automotive, consumer electronics and alcobev, VMS Events combines creative thinking with technology and large-scale execution capabilities.
With an expanding presence across India and its first international office in London, VMS Group is building a globally connected platform for integrated brand engagement.
Website: www.vmsevents.com
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