Read Time:3 Minute, 7 Second

April 29: Style is an extension of your personality and an essence of being the real You. Having a sense of fashion is an identity of one’s individuality and one must take all efforts to enhance one’s presentability. From picking the outfit to settling your footwear to enhancing yourself to adorning yourself with jewelry, everything plays a significant role. Premium brands like Soov stock the best jewelry designs that are unique and trendy. Established in the year 2020, Soov primarily deals with rare jewelry designs, signature pieces, and fusion designs that are trending in the market. The word Soov primarily signifies ‘A wish being fulfilled is a wish worth having’. With a vision to make jewelry affordable and add grace to Indian beauty, Soov has introduced its products in 5 categories – Naaz, Hoor, Sidra, Dastoor, and Kanak. The brand Kanak offers premium products that give royal vibes and keeps the legacy intact. Sidra is an ode to the modern Indian woman and has a collection that uplifts the self-esteem of the wearer. Consumers can rely on Naaz’s handcrafted heritage jewelry to give a royal touch to their look.

Soov is independently run by Lavanya Anand (an alumni of Delhi University) who understands the power of the simplicity, aesthetics and ever-growing culture of fashion in the jewelry segment. She believes that the right jewelry has the power to enhance one’s personality and confidence. She says, “Style is a way to say who you are without having to speak; every individual must create his/her unique style to leave a pleasant impression. Lavanya envisions making every woman look beautiful and confident by offering chic and classy designs that are at par with beauty standards. She doesn’t call herself a fashion designer since she does not abide by any precepts of fashion. Her designs are ageless and are not limited by ever-changing fashion trends.

Specialized in presenting simplified designs, Soov offers customized products that serve best to the customers’ needs. There are exclusive choker sets and Earrings from Naaz, Hoor, Sidra, Dastoor, and Kanak that add the oomph factor to the outfits. The jewelry pieces are the outcome of 90% brass material and 10% silver material. This ensures rust-free, long-lasting, and premium quality products. The handcrafted lightweight pure brass studs and necklaces are embedded with multi-coloured stones that are just apt for ethnic and casual outfits. The products are available in multiple colors and designs that are sure to satiate the needs of the fashionistas. The choker sets are artistic, elegant, and long-lasting.

Empowered by a remarkable team of jewelry designers, digital marketers, social media experts, business managers, and customer service executives, the brand prioritizes customer service over everything. The management takes pride in being customer-centric and following a strong value system. Having helped thousands of customers in picking the best designs that map with their personality and occasion, Soov upgrades its collection frequently. Soov takes pride in delivering over 100+ orders every day. With zero boundaries and top-notch customer service, the products are delivered on time. Besides, the team is very approachable and responds instantly to queries.

Regardless of whether you are fashion lovers or lifestyle enthusiasts, there’s a product for every individual who believes in being bold and beautiful. With a vision to add elegance to your personality and charm to your individuality through multiple jewelry variants, Soov has embarked on its journey.

It’s time to connect and fall in love with your inner-identity once again. Visit to pick some of the finest jewelry at economical prices. Have a query? Drop an email to or dial +91-8750669734

The post Soov steps forward to help you create your style statement appeared first on Republic News Today.