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April 12: Duraster is a 100% made-in-India leading furniture e-tailer situated in Jodhpur, Rajasthan that offers their clients unique heirloom quality solid wood furniture. The furniture, while derived from natural wood such as sheesham, acacia and mango wood, is redefining contemporary furniture. The company prides itself on its artisans and craftsmen who use old-school tools and traditional methods to create the best antique quality solid wood furniture products.

Amit Bhati (COO), Duraster Furniture Believes, “Real comfort, visual and physical, is vital to every room, and furniture is most integral to providing this comfort. At Duraster, we combine this comfort with class by offering sophisticated solid wood furniture. When you look at this type of furniture, you are tempted to have such a unique and charming piece in your home because it stands out from the crowd.”

To achieve such refined finishing and staining, Duraster uses elite made-in-India water-based and solvent-based stains from Teknovance Wood Coatings. Duraster directly oversees the entire finishing process i.e. rubbing, staining, sealing and lacquering. With their own factory based out of Jodhpur, the brand is able to offer its customers the best prices for heirloom standard furniture. Further, the value for money multiplies once you realise that the furniture can be passed down to generations and is extremely long-lasting, as compared to mass-produced furniture.

DURASTER characterizes its furniture as “Practical, Minimal, Elegant, Contemporary and Urban.” To achieve this, they use cutting-edge apparatuses along with tried-and-tested traditional procedures of furniture creation. Their originators and craftsmen are passionate about each piece they create, and no two products are the same as a result of being naturally sourced and carefully finished. Further, to ensure sustainability, the wood that they use is acquired from mindful cultivating and is FSIC-certified.

With its impressive growth in a mere two years, the company has decided to launch three experiential stores in Bengaluru, Pune, and Mumbai for customers to enjoy a physical retail experience. This is made possible using Augmented Reality, in that customers can visualise and virtually try out furniture for their home, while also enjoying the option of customising furniture as per their specific needs.

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