LOS ANGELES (CBSLA) – Now that beer, wine and even cocktails are available to take away, alcohol sales in California and the United States are rising rapidly, although experts warn of an increased risk of drug abuse.
Total alcohol sales for the week until the 28th day of the month. According to Nielsen, the month of March was 22% higher than the same period last year.
Sales of beer, flavoured malt drinks and cider rose by 17%, while sales of spirits and wine rose by 27% according to the study.
Although industry insiders expected an increase in alcohol consumption as a result of the increase in delivery services during the COVID-19 ban, what may surprise some is the rapid growth in the popularity of hard sellers, whose sales increased by 327% compared to pre-crisis COVID periods.
Popular Hardeltzers such as White Claw and Truly face competition from worker brands such as Natural Light and Pabst Blue Ribbon.
Generation Y and Generation Z lead healthier lives, influenced by the trends of the virus on Instagram and YouTube. (Photo TIMOTHY A. CLARY/AFP) (Photo should be read by TIMOTHY A. CLARY/AFP via Getty Images)
According to Nielsen, after hard seltzer, cocktails and other ready-made drinks, tequila, gin and whiskey reached 45%.
Only one segment – Scotland – did not increase compared to last year.
Danelle Kosmal, Nielsen’s vice president for alcohol, says that when customers buy drinks, they grow.
The size of large parcels (24+ parcels) continues to exceed the growth rate of small parcels, indicating that consumers still stock large parcels when making purchases, Kosmal said.
But heavy alcohol sales increase the risk of alcohol consumption and other health problems, according to Daryl Davis, a clinical professor of pharmacy and director of the Alcohol and Brain Research Laboratory in the USK’s pharmaceutical division.
As the social distance and isolation of themselves increases week after week, we will see more online parties, more zoom parties and more drinking, so we will hear more problems related to alcohol abuse, Davis said.